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"Chotin is more than a communications expert, they are a business partner. They embraced my passion for the project and took it to new levels."
--Will Willis Jr.
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Case Study: Will Willis Jr.
Like many authors, Will Willis Jr. had some experience in the publishing world. He had already successfully published a business book called If You're Not Living on the Edge, You're Taking Up Too Much Space. When he decided to write a relationship book, he turned to Chotin Communications for help.
Why did he choose Chotin Communications to help with his publishing venture?
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Reason 1: As a busy CEO, Willis needed one consulting firm that could not only creatively design the cover and interiors, but could also bid out and oversee the printing, distribution, and even publicize the book.
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Reason 2: Willis knew that Chotin Communications would go above and beyond to handle everything - from the issuing of the ISBN to placing the book on Amazon and BarnesandNobel.com. Chotin could get him the results he needed without him having to spend the time on oversight and every detail.
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Willis' goal was to self publish his book without sacrificing the quality that a traditional publisher could offer. He has this to say about working with Chotin Communications:
"Chotin is more than a communications expert, they are a business partner. They embraced my passion for the project and took it to new levels. They managed the entire logistic side of the project and left me free to write. The biggest surprise in working with Chotin was their lack of "attitude". Phyllis Chotin and her staff were always open to suggestions and never took feedback personally. This is truly unique in their business and totally refreshing. I couldn't have found a better partner for my book project."
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The "Secrets" web site was designed by Chotin to aid in the marketing and sales of the book.
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